JUST BRANDING iNT.

Discovering the secrets of The JENSEN-GROUP

The JENSEN-GROUP is the dominant player worldwide in the laundry industry. They are transforming many of their services and competencies from analog to digital and have in that process even created digital products. Therefore, they also wanted to transform their marketing and communication activities to digital and SoMe platforms. – From offline to online.

The digital campaigns really took off spring 2018.

Development of a social media communication strategy, positioning the JENSEN GROUP with a new tagline “Creating the future in laundry automation”. That tagline is the essence of The JENSEN-GROUP not only in the external communication but also works as an intern “WHY” and strategic direction.

A reinforced and stronger SoMe presence with LinkedIn as the center of SoMe platforms with worldwide targeted reach was key when connecting all the online and digital platforms and activities.

Development of multiple video campaigns and creative content has been and still is the main component in the campaigns like e.g. this campaign: “Discovering the secrets of The JENSEN-GROUP”.

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350% growth in followers on SoMe and thousands of hours of video exposure for the main target groups.

The JENSEN-GROUP is now also the dominant player online in the industry.

THE SQUARE - YOUR COMMUNICATION OFFICE

TAIKAI

TAIKAI or 大会 (“coopetition” in Japanese) is the act of joining competing forces to cooperate to achieve a greater solution together, through hackathons. TAIKAI is an open innovation social network that acts as facilitator by providing the space and the right environment for innovators to work on challenges posted by companies, present solutions and get paid for it. They came to us with the need to be recognized in the national and international market as a reference in hackathons and they still needed to increase the number of subscriptions in each hackathon.

▪ Development of a social media communication strategy, positioning the TAIKAI platform as the reference platform for hackathons, enhancing engagement with the community of innovators / programmers, and simultaneously validating the interest for potential companies;

▪ B2B paid media campaigns on Linkedin and Google in order to increase the platform’s awareness and get more organizations interested in using the platform, in the European and American market;

▪ B2C paid media campaigns on Facebook, Twitter and Reddit, in the European and American market, to boost the number of subscriptions to the various hackathons available on the platform, through precise segmentation criteria and optimizations through A / B testing.

Some exempls of the continuous  work

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Organic growth in the number of followers on social networks (100% Twitter and 10% LinkedIn), increase in B2B leads and minimum participants reached in all challenges to date.

42 Degrees

Creation of a new brand

A plant located in the former capital of Spain, Valladolid that produces self-heating cans with coffee, tea and latte….and an idea of making the production commercial.

That was the basic that was there before everything started when creating the brand from scratch. No name, no look and feel, no nothing! Create an international brand.

That was the exciting task we were given before creating name, logo, packaging, design, identifying values and the core of the brand.

Development of a new social brand with an international brand identity but still authentic rooted in it’s local origin 2 hours north of Madrid on latitude 42. The self-heating technology heats up to 42 degrees + the room temperature, so therefore we created the name 42 degrees. Obvious you might say.

A clean concept shown in a clean and fresh modern look in design packaging and logo.

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A brand extremely well received worldwide on fairs with a high level of interest from agents and distributors. The brand is now being sold in retail and “ready to go” chains and shops in multiple countries.

BarrowTaylor

Branding through people and culture

Agis health insurance Joy in work

Many employers offer their employees several corporate insurance packages, allowing them their choice of an insurance company. To be able to make employees an offer, Agis needed the necessary information from these workers and asked us to develop a campaign generating leads.

We developed the theme “Joy in work, joy in life” and linked it to an offer that would make everyone happy: five free feel-good songs in exchange for contact details. The feel-good songs could be downloaded from a completely Agis-branded online music store site.

Within the company; posters in the lunchroom, flyer box, internal email, banner on intranet, online music store for selecting and downloading music tracks.

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20% more health insurance contracts within the participating companies. The campaign was experienced as very positive by the employees.

Miele – Sucking good

Making a strong brand even stronger

Miele is a very strong consumer brand with brand in several areas.
One of them is their vacuum cleaner.
Promoting a new vacuum cleaner with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.

The tagline ”Immer besser” was what also needed to be proven with the new vacuum cleaner in a market where the cleaning power ”absorbency” always it the focus for all brands and consumers.

Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.

Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages. Using the family/couple stereotype as a platform and twisting it is the main idea – a stereotype where the man in the couple is the fool.

The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.

 

The campaign was running on 5 continents in 25 countries and the results were an incerease in sales in the vacuum cleaner segment up to 96%. + an even stronger vacuum cleaner brand.
The campaign won advertising awards and was in Turkey winning ”as the best viral campaign of the year”.

Miele Kitchen products

Building a new brand for Miele

Miele needed to brand their kitchen products that were not known among consumers.
There are more than 60 kitchen brands + small local/national brands in the segment, and the awareness about Miele was down to only a few percent.
Promoting all the kitchen products (dishwasher, ovens, refrigerators etc.) and increasing the brand awareness dramatically with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.

The concept followed the international developed Miele campaign, and using mainly the dishwasher as lead and awareness builder for the kitchen products was the strategy.

Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.

Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages.
Using a boy portrayed as a young entrepreneur is the center of the storyline.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.

The campaign was running on 5 continents in 29 countries and the results were an rapid increase in brand awareness in the kitchen segment.
In Denmark and several other countries Miele kitchen products became number 1 in the segment with the highest brand awareness in front of Bosch/Siemens.
The campaign won advertising awards globally and was and still is in the Denmark the most successful international campaign ever.

LTP - Modal Brands & Digital

Fast-growing consultancy

LTP (Long-Term Partnerships) analyses data and the potential to transform businesses, organizations and companies. It’s a fast-growing consultancy that promises to conquer the world.
This company has experienced exponential growth in recent years. Their corporate identity needed to tell that story and show that strength.

In a highly competitive market with high intellectual value, it was necessary to make a difference.

STRENGTH, IMPACT, SOLIDITY – The brand came from an identity that connected the dots through lines, and it was necessary to break this concept and translate the company’s new idea.

We presented a strategy where we do more than connect the dots – We have fresh perspectives; through shapes and colours, typography and iconography, bring the strength that the brand needs.

A solid, compact, demonstrable and changeable identity. Just like LTP data and analysis.
Able to express itself in various digital environments and the most diverse applications.

Identity transcends itself. It goes beyond the figure of the logo, and in the LTP project, the applications were multiple. We created an iconographic code for the brand, changed the digital interfaces, among many other contexts.

A success.
Goal achieved.
LTP was introduced during the pandemic’s peak, which increased the pressure to impact the team and customers. Presenting a rebrand in this context changes the challenges but increases the expectation.

Swedish House Mafia website

The Swedish House Mafia are world-known as a group of three Swedish DJ’s and progressive house electro producers. They wanted to create a website, and their primary purpose was to create a channel where they could reach their audience.

One of the primary goals of their website is to generate sales for the different tour dates, so Norderbergs created their website with three options on the main page, one being the “tour” option.
Another primary goal is to show their new releases and music linked to their youtube account, which got to be one of the other website main page options. 
As a secondary goal, the third option is the store; that is linked to their e-commerce store. However, this is not part of the scope of Norderbergs projects; the Swedish House Mafia will be taking care of this option and setting the links it’s their work in this goal. 

The website is running and all the goals were achieved! 

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Achos

No more cheating: Doping Control! A good creative is characterized by having ideas. Good ideas. Suspiciously good ideas. Where do these ideas come from? Do you have to lose your head to do a good brainstorming? How do you lose your head? Our teaser campaign began with fake news to the most awarded studio in the previous edition, be careful because doping controls will be at the door of your studios soon.

In order to keep these creatives under control, we contacted different studios to provide them with recipients to collect urine samples during the award promotion period. Inside the container were included the instructions to follow to carry out the First Graphic Design and Visual Communication Doping Control. Do you have something to hide?

1257 Projects, 9 Nationalities, 346 Awarded and more than 4200 Visualizations.

Kigılı - “My Name is Mont!”

Kiğılı’s collection has been a good reflection of an urban and both functional and versatile design, of which we had to remind to its consumers. The main idea behind the campaign was to talk about these features in a creative way. James Bond has been a highly notable character/image, the consumers very much appreciated, so we decided to use his very well-known line of introduction and turned “My name is Bond, James Bond” into “My name is Mont*, Kiğılı Mont”

*Mont means coat in Turkish.

By this way, we aimed to bring an inspirational touch to our collection.

Kiğılı’s collection has been a good reflection of an urban and both functional and versatile design, of which we had to remind to its consumers. The main idea behind the campaign was to talk about these features in a creative way. James Bond has been a highly notable character/image, the consumers very much appreciated, so we decided to use his very well-known line of introduction and turned “My name is Bond, James Bond” into “My name is Mont*, Kiğılı Mont”

*Mont means coat in Turkish.

By this way, we aimed to bring an inspirational touch to our collection.

Our campaign face was Steve Wright, who has been a 007 doppelganger for almost a decade for Daniel Craig, including the unforgettable James Bond film; “Quantum of Solace” and he introduced more than 30 of our products.

 

We used TV as the main channel, along with radio and outdoor.

The films were on air in October through November 2017, and by the end of this period, the sales grew up to 359%, a record in Kiğılı’s history.

Women Investment Network (WIN) Norway

Norway Reports participated in the structuring and launch phase of Women Investment Network Norway. The founders of the company are women who have consistently worked in business environments, each with different backgrounds and job experience. In particular, the CEO had experience working as in a venture capital firm, seeking new attractive opportunities for investments in SMEs. All the founding members agreed in a specific matter: women should invest more. However, why were women so reluctant to invest? What is missing?

These were questions that motivated the creation of WIN Norway, a company with the objective of creating a network of professional women who could provide knowledge to other women and who could invest in their projects, complemented by training sessions led by women who have stood out in diverse business areas.

Norway Reports had good leads on how to approach WIN Norway’s communication strategy, but we aimed to dig deeper into the subject. We had established that women participate significantly less as capital holders, which would imply a significant difference in capital holdings. Therefore, we researched the accumulation of wealth depending on genders and found out that 76% of the total wealth in Norway is in hands of men. 

The initial objective of WIN Norway was to have 20 women to participate in its first edition of training sessions. Although different marketing and PR efforts were carried out, WIN Norway successfully filled out the spots available, with a few to spare, despite being a totally unknown brand just one month and a half before. Norway Reports used both economics and marketing expertise to develop and produce two types of communication materials: knowledge-loaded content and sales-loaded content. The strategy began by raising a discussion over the true gender equality issues in Norway, which worked very well to attract attention and gradually evolved to a sales tone, motivating women to either become part of the community or even join the training program. All the materials were planned, calendarized, and produced by Norway Reports. WIN Norway published the materials and Norway Reports followed up with a two-week lagged campaign featuring knowledge-based materials. In overall, Norway Reports considers this project to have concluded with favorable results.