Intertrust group
Delivering a ‘Connected World’ brand identity to reflect Intertrust’s global presence and bring unity to their global network of offices.
When our existing client, Third Point Re, instructed us that they would be merging with Sirius Group to create a major global (re)insurer, they specifically tasked us with creating something genuinely different from their competitors and something that felt challenging and innovative. We worked collaboratively with their key leadership teams based both in New York and the UK in a series of weekly online workshops and presentations, constantly striving to deliver them a unique branding.
Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.
“Brandformula were integral to the successful delivery of our new brand. From guiding us through the process of defining our Mission, Vision and Values to the global online and offline launch, their expertise, experience and talents meant we were able to deliver a brand that resonated with all our stakeholders.”
Ian Lynch,
Chief Commercial Officer, Intertrust
SiriusPoint
Brand re-fresh for a major global insurer & reinsurer to reflect their brand mission to ‘work together, collaboratively, and to make a difference to those around us.’
We originally branded SiriusPoint in 2020 with a logo and distinctive visual identity focused around original illustrations. The branding was well received but the organisation as a whole wanted to refocus in early 2023 to turn around its performance and simplifying and refreshing the brand was seen as being integral to this process. The stamp logo in its five colour options was retained and the focus on the visual identity was based on real world imagery with strong colours to work alongside the logo. Bringing their global team of employees to the fore was seen as integral as presenting SiriusPoint as a dynamic, collaborative and engaging team to work for and do business with. We created multiple videos of their employees at work around their global offices along with dozens of video pieces of key business leaders talking to camera about what makes SiriusPoint a place where clients and employees alike can thrive.
“Thanks so much… It’s been a real team effort… not just SiriusPoint but you guys too. All your hard work on the design has really helped to change the way we’re perceived in the market.”
Natalie King,
Global Head of Marketing & External Communications
Miele – Sucking good
Making a strong brand even stronger
Miele is a very strong consumer brand with brand in several areas.
One of them is their vacuum cleaner.
Promoting a new vacuum cleaner with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.
The tagline ”Immer besser” was what also needed to be proven with the new vacuum cleaner in a market where the cleaning power ”absorbency” always it the focus for all brands and consumers.
Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.
Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages. Using the family/couple stereotype as a platform and twisting it is the main idea – a stereotype where the man in the couple is the fool.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.
The campaign was running on 5 continents in 25 countries and the results were an incerease in sales in the vacuum cleaner segment up to 96%. + an even stronger vacuum cleaner brand.
The campaign won advertising awards and was in Turkey winning ”as the best viral campaign of the year”.
Miele Kitchen products
Building a new brand for Miele
Miele needed to brand their kitchen products that were not known among consumers.
There are more than 60 kitchen brands + small local/national brands in the segment, and the awareness about Miele was down to only a few percent.
Promoting all the kitchen products (dishwasher, ovens, refrigerators etc.) and increasing the brand awareness dramatically with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.
The concept followed the international developed Miele campaign, and using mainly the dishwasher as lead and awareness builder for the kitchen products was the strategy.
Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.
Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages.
Using a boy portrayed as a young entrepreneur is the center of the storyline.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.
The campaign was running on 5 continents in 29 countries and the results were an rapid increase in brand awareness in the kitchen segment.
In Denmark and several other countries Miele kitchen products became number 1 in the segment with the highest brand awareness in front of Bosch/Siemens.
The campaign won advertising awards globally and was and still is in the Denmark the most successful international campaign ever.
The JENSEN-GROUP
Discovering the secrets of The JENSEN-GROUP by Just Branding iNT.
The JENSEN-GROUP is the dominant player worldwide in the laundry industry. They are transforming many of their services and competencies from analogue to digital and have in that process even created digital products. Therefore, they also wanted to transform their marketing and communication activities to digital and SoMe platforms. – From offline to online.
The digital campaigns really took off in spring 2018.
Development of a social media communication strategy, positioning the JENSEN GROUP with a new tagline “Creating the future in laundry automation”. That tagline is the essence of The JENSEN-GROUP not only in the external communication but also works as an intern “WHY” and strategic direction.
A reinforced and stronger SoMe presence with LinkedIn as the center of SoMe platforms with worldwide targeted reach was key when connecting all the online and digital platforms and activities.
Development of multiple video campaigns and creative content has been and still is the main component in the campaigns like e.g. this campaign: “Discovering the secrets of The JENSEN-GROUP”.
350% growth in followers on SoMe and thousands of hours of video exposure for the main target groups.
The JENSEN-GROUP is now also the dominant player online in the industry.
Saharas
Rebranding and revitalization of a great but forgotten brand. Everybody loved the coated chilli peanuts when they tasted them, but nobody knew about them in the overcrowded snack market. Also, the distribution in Europe was suffering.
Creating a new and updated design was an important part of the rebranding strategy because the look of the brand was outdated. – It looks as if we were still in the 90’ties.The way of communication with both consumers and distributors internationally would need a dramatic change which was the key element in the brand strategy. A European focus group survey was conducted in order to create a strong strategy.
A new, fresh designline was implemented everywhere – Even in campaign elements – A whole new logo and packaging program was the main design driver. A new website, Films, a SoMeprogram and campaign + a new distribution strategy were rolled out.
The new design and strategy were appreciated by both existing and new clients, and it opened the door to a whole new world among distributors and retail chains internationally.
42 Degrees
Creation of a new brand by Just Branding iNT.
A plant located in the former capital of Spain, Valladolid that produces self-heating cans with coffee, tea and latte….and an idea of making the production commercial.
That was the basic that was there before everything started when creating the brand from scratch. No name, no look and feel, no nothing! Create an international brand.
That was the exciting task we were given before creating name, logo, packaging, design, identifying values and the core of the brand.
Development of a new social brand with an international brand identity but still authentic rooted in it’s local origin 2 hours north of Madrid on latitude 42. The self-heating technology heats up to 42 degrees + the room temperature, so therefore we created the name 42 degrees. Obvious you might say.
A clean concept shown in a clean and fresh modern look in design packaging and logo.
A brand extremely well received worldwide on fairs with a high level of interest from agents and distributors. The brand is now being sold in retail and “ready to go” chains and shops in multiple countries.
Atkins
Atkins – Creating the carb discussion by Just Branding iNT.
Atkins wanted to enter the European market after huge success in North America. The awareness about carbs and their impact on weight and well-being was extremely low, as was the awareness about Atkins and the products.
The brand strategy was 2-sided. On one side, it was needed to build the Atkins distribution and brand and on the other side, informing both the public and health authorities about carbs. At the time, the awareness about both Atkins and carbs was basically zero. The brand strategy was built on heavy information about Atkins products (without carbs) and carbs on all levels in the Nordic region
A 2-year PR campaign based on evidence and research studies was rolled out, starting with key influencers in the Nordic health system in a top-down strategy before informing the public – At the same time, both retail chains and distribution companies were reached in a database-driven marketing campaign with the purpose of creating meetings and sales.
The PR campaign gained an extremely high level of exposure, from knowing basically nothing about carbs in the Nordic health system to getting a very high awareness. Products got the needed retail distribution to make the goals in sales.
bangs
Superfoods and drinks are a market in growth, but in addition to that, it’s a tough and highly competitive market. The Bangs brand was under pressure and needed a new direction.
Developing a new website and design was the core of creating a fresh and new perception of an old brand. This new perception should also be implemented in both national and international distribution.
The new design and website made it easier for retailers and distributors to order the products, creating the desired new world of opportunities for Bangs. New functionalities and features on the website got to a large extent the job done.
The changed strategy created new distribution opportunities for Bangs and considerable growth in sales in the tough market.
