JUST BRANDING iNT.

Discovering the secrets of The JENSEN-GROUP

The JENSEN-GROUP is the dominant player worldwide in the laundry industry. They are transforming many of their services and competencies from analog to digital and have in that process even created digital products. Therefore, they also wanted to transform their marketing and communication activities to digital and SoMe platforms. – From offline to online.

The digital campaigns really took off spring 2018.

Development of a social media communication strategy, positioning the JENSEN GROUP with a new tagline “Creating the future in laundry automation”. That tagline is the essence of The JENSEN-GROUP not only in the external communication but also works as an intern “WHY” and strategic direction.

A reinforced and stronger SoMe presence with LinkedIn as the center of SoMe platforms with worldwide targeted reach was key when connecting all the online and digital platforms and activities.

Development of multiple video campaigns and creative content has been and still is the main component in the campaigns like e.g. this campaign: “Discovering the secrets of The JENSEN-GROUP”.

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350% growth in followers on SoMe and thousands of hours of video exposure for the main target groups.

The JENSEN-GROUP is now also the dominant player online in the industry.

THE SQUARE - YOUR COMMUNICATION OFFICE

TAIKAI

TAIKAI or 大会 (“coopetition” in Japanese) is the act of joining competing forces to cooperate to achieve a greater solution together, through hackathons. TAIKAI is an open innovation social network that acts as facilitator by providing the space and the right environment for innovators to work on challenges posted by companies, present solutions and get paid for it. They came to us with the need to be recognized in the national and international market as a reference in hackathons and they still needed to increase the number of subscriptions in each hackathon.

▪ Development of a social media communication strategy, positioning the TAIKAI platform as the reference platform for hackathons, enhancing engagement with the community of innovators / programmers, and simultaneously validating the interest for potential companies;

▪ B2B paid media campaigns on Linkedin and Google in order to increase the platform’s awareness and get more organizations interested in using the platform, in the European and American market;

▪ B2C paid media campaigns on Facebook, Twitter and Reddit, in the European and American market, to boost the number of subscriptions to the various hackathons available on the platform, through precise segmentation criteria and optimizations through A / B testing.

Some exempls of the continuous  work

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Organic growth in the number of followers on social networks (100% Twitter and 10% LinkedIn), increase in B2B leads and minimum participants reached in all challenges to date.

42 Degrees

Creation of a new brand

A plant located in the former capital of Spain, Valladolid that produces self-heating cans with coffee, tea and latte….and an idea of making the production commercial.

That was the basic that was there before everything started when creating the brand from scratch. No name, no look and feel, no nothing! Create an international brand.

That was the exciting task we were given before creating name, logo, packaging, design, identifying values and the core of the brand.

Development of a new social brand with an international brand identity but still authentic rooted in it’s local origin 2 hours north of Madrid on latitude 42. The self-heating technology heats up to 42 degrees + the room temperature, so therefore we created the name 42 degrees. Obvious you might say.

A clean concept shown in a clean and fresh modern look in design packaging and logo.

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A brand extremely well received worldwide on fairs with a high level of interest from agents and distributors. The brand is now being sold in retail and “ready to go” chains and shops in multiple countries.

BarrowTaylor

Branding through people and culture

Agis health insurance Joy in work

Many employers offer their employees several corporate insurance packages, allowing them their choice of an insurance company. To be able to make employees an offer, Agis needed the necessary information from these workers and asked us to develop a campaign generating leads.

We developed the theme “Joy in work, joy in life” and linked it to an offer that would make everyone happy: five free feel-good songs in exchange for contact details. The feel-good songs could be downloaded from a completely Agis-branded online music store site.

Within the company; posters in the lunchroom, flyer box, internal email, banner on intranet, online music store for selecting and downloading music tracks.

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20% more health insurance contracts within the participating companies. The campaign was experienced as very positive by the employees.

Miele – Sucking good

Making a strong brand even stronger

Miele is a very strong consumer brand with brand in several areas.
One of them is their vacuum cleaner.
Promoting a new vacuum cleaner with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.

The tagline ”Immer besser” was what also needed to be proven with the new vacuum cleaner in a market where the cleaning power ”absorbency” always it the focus for all brands and consumers.

Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.

Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages. Using the family/couple stereotype as a platform and twisting it is the main idea – a stereotype where the man in the couple is the fool.

The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.

 

The campaign was running on 5 continents in 25 countries and the results were an incerease in sales in the vacuum cleaner segment up to 96%. + an even stronger vacuum cleaner brand.
The campaign won advertising awards and was in Turkey winning ”as the best viral campaign of the year”.

Miele Kitchen products

Building a new brand for Miele

Miele needed to brand their kitchen products that were not known among consumers.
There are more than 60 kitchen brands + small local/national brands in the segment, and the awareness about Miele was down to only a few percent.
Promoting all the kitchen products (dishwasher, ovens, refrigerators etc.) and increasing the brand awareness dramatically with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.

The concept followed the international developed Miele campaign, and using mainly the dishwasher as lead and awareness builder for the kitchen products was the strategy.

Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.

Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages.
Using a boy portrayed as a young entrepreneur is the center of the storyline.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.

The campaign was running on 5 continents in 29 countries and the results were an rapid increase in brand awareness in the kitchen segment.
In Denmark and several other countries Miele kitchen products became number 1 in the segment with the highest brand awareness in front of Bosch/Siemens.
The campaign won advertising awards globally and was and still is in the Denmark the most successful international campaign ever.

LTP - Modal Brands & Digital

Fast-growing consultancy

LTP (Long-Term Partnerships) analyses data and the potential to transform businesses, organizations and companies. It’s a fast-growing consultancy that promises to conquer the world.
This company has experienced exponential growth in recent years. Their corporate identity needed to tell that story and show that strength.

In a highly competitive market with high intellectual value, it was necessary to make a difference.

STRENGTH, IMPACT, SOLIDITY – The brand came from an identity that connected the dots through lines, and it was necessary to break this concept and translate the company’s new idea.

We presented a strategy where we do more than connect the dots – We have fresh perspectives; through shapes and colours, typography and iconography, bring the strength that the brand needs.

A solid, compact, demonstrable and changeable identity. Just like LTP data and analysis.
Able to express itself in various digital environments and the most diverse applications.

Identity transcends itself. It goes beyond the figure of the logo, and in the LTP project, the applications were multiple. We created an iconographic code for the brand, changed the digital interfaces, among many other contexts.

A success.
Goal achieved.
LTP was introduced during the pandemic’s peak, which increased the pressure to impact the team and customers. Presenting a rebrand in this context changes the challenges but increases the expectation.