January 2025



January 2025



January 2025



January 2025



January 2025


Employer Branding
by Antoine Daga and our french agency Conceptory

Employer Branding: Attracting Talent, Conquering Markets—Why Not Both?

Strategies on Employer Branding by Antoine Daga and our french agency Conceptor

In a world where 86% of candidates research a company’s reputation before even clicking “apply,” taking care of your employer brand is no longer optional.

For international advertisers or agencies entering the French market, it becomes even more strategic: you must attract local talent while claiming your space.

Where does it all happen? On social media!
It’s now THE essential playground for engaging and captivating future talent.

At Conceptory, we help businesses—both in France and beyond—to:

✨ Create authentic, engaging content that showcases company culture.

📲 Build a social media strategy that grabs attention and inspires top talent to join the journey.

Humanize communication to stand out in a saturated market and foster loyalty.
The result? A strong employer brand, successful market entry, and growing teams that evolve with you.

Ready to conquer new talent (and new territories)? Let’s talk about your challenges—we’ve got the ideas! 


December 2024


The Power of Employer Branding: Attracting Top Talent

In today’s competitive job market, employer branding has become a crucial element for organizations seeking to attract and retain top talent.

But what exactly is employer branding, and why is it so important?

This post explores the significance of employer branding, key strategies to enhance it, and its impact on both current employees and potential candidates.

What is Employer Branding?

Employer branding is the process of establishing a company’s reputation as a great place to work. It encompasses the company’s values, culture, work environment, and the overall employee experience. A strong employer brand communicates what makes the organization unique and appealing to potential employees, thereby influencing their decision to apply for and accept job offers.

Why is Employer Branding Important?

Attracts the Right Talent: A well-defined employer brand helps attract candidates who align with the company’s values and culture, leading to better job fits and reducing turnover.

Enhances Employee Engagement: When employees feel proud of their organization’s brand, it boosts morale and engagement. Employees are more likely to advocate for the company, enhancing its reputation.

Reduces Hiring Costs: A strong employer brand can lessen the need for extensive recruitment efforts. Candidates often come to you because they are attracted to your brand, reducing reliance on expensive recruiting channels.

Improves Retention Rates: Organizations with strong employer brands tend to experience lower turnover rates. Employees who resonate with the brand are more likely to stay long-term, contributing to a stable workforce.

Key Strategies to Build Employer Branding

Define Your Employee Value Proposition (EVP): Clarify what sets your organization apart from others. This should encompass the benefits, culture, career development opportunities, and working environment you offer.

Utilize Social Media: Leverage platforms like LinkedIn, Instagram, and Glassdoor to share authentic insights about your workplace, company culture, and employee experiences. Posting regular updates, success stories, and team highlights can significantly enhance your employer brand.

Encourage Employee Advocacy: Empower employees to share their positive experiences on their social media and professional networks. They can provide authentic testimonials and insights, which resonate more with potential candidates than traditional marketing strategies.

Provide a Great Candidate Experience: From the initial application process to onboarding, ensure that every interaction is positive. A seamless and respectful hiring process reflects well on your employer brand.

Invest in Employee Development: Show commitment to employee growth through training and development programs. Organizations known for investing in their workforce tend to attract motivated and ambitious candidates.

Measuring Your Employer Brand

To gauge the effectiveness of your employer branding efforts, consider the following metrics:

Employee Satisfaction Surveys: Regularly assess employee satisfaction and engagement levels to identify areas for improvement.

Turnover Rates: Monitor turnover rates to determine whether employees feel satisfied with their work environment.

Candidate Feedback: Collect feedback from candidates about their experience throughout the recruitment process.

Social Media Engagement: Analyze the engagement rates on your employer branding posts across different platforms.

Conclusion

Employer branding is not merely a buzzword; it’s a strategic approach to attract and retain talent in today’s dynamic work landscape. By clearly defining your employer value proposition and effectively communicating it to both current and potential employees, your organization can create a strong brand that resonates with the workforce you seek. Investing in employer branding is investing in the future success of your organization.

By focusing on building a compelling employer brand, organizations position themselves not just as businesses but as communities where individuals thrive personally and professionally.

 

Employer Branding
by Alex Castelli from studio Castelli


November 2024


Our first external speaker was Vincent Doye from L’agence des agences who gave speech full of insights about lead generation and positioning for agencies. “Take your own medicine” was just one of many thought full take aways from Vincent who has a fantastic background in the advertising business.

Thank you Vincent 
– And thanks to our host Michael ILLOUZ for asking you

1st SPEAKER
Vincent Doye

world conference

SUCCESS AT OUR THIRD WORLD CONFERENCE   

This years world conference in Paris truly propelled us to new heights as we step into the future of international marketing. In Paris we had both external top speakers as well as internal workshops and agency competence presentations. A big thanks to everyone who joined – we can’t wait to start all our project work together al ready this week and reconnect at the next conference!

SUCCESS AT THE FIRST EUROPEAN REGIONAL MEETING!
Our host agency MiRo Comunicazione made sure that the first European regional meeting was a huge success with extraordinary speakers and cool companies and brands attending our event. Great interaction with the brands and corporation and exchange of ideas among the European agencies.
THANK YOU Michele Losito and Rossella Rosciano from MiRo Comunicazione

EUropean regional meeting


May 2023


World conference

iNT. Agencies had its 2nd World Conference in Porto. And what a conference!
Amazing participants from our global group that just keeps on growing. A special thanks to our host Agency Modal Brands & Digital. The conference was for sure a worthy follow up from The first we held in Copenhagen last year!

We got to talk about how “there’s no such thing as big data anymore” and “how machine learning works”.

Thank you so much for sharing your knowledge with our group.

And thanks to everyone who came and was part of different talks, sharing their knowledge and experiences.


May 2022


Do you think the world & our industries are getting into automation?

Well, last May, we had the pleasure of having @C-Gence talk about it!

An excellent introduction to artificial intelligence and data analytics.

We got to talk about how “there’s no such thing as big data anymore” and “how machine learning works”.

Thank you so much for sharing your knowledge with our group.

And thanks to everyone who came and was part of different talks, sharing their knowledge and experiences.

Krystian Dylewski
@C-Gence


May 2022


Christian Kurt Nielsen, Former CEO for Mercuri Urval

Last May, at our 1st Conference, we had the pleasure of having Christian Kurt Nielsen as our speaker. As an international group, it’s essential to know where and how to go as a group, especially when we’re playing beyond borders.

So how do you create a movement within a group?

How can you create more revenue in the internal business world?

How do you state your vision, and how do you create storytelling?

Who are you, and how do you maintain and move forward with your international business?

This and a lot more were answered.

Thank you for the input and knowledge, Christian!


May 2022


Kasper Ditlevsen, a managing partner of Nexus International, is the former Europe Vice President and CEO of Russia & CIS of Symphony Retail AI, a global leader in Customer-Centric Retailing solutions based in Silicon Valley.

He also worked for KPMG, Foxtrot, Reckitt Benckiser, and Coca-Cola, holding several positions in General Management, Strategy and Sales & Marketing. Plus, he has served as an external advisor to WPP, the world’s largest advertising company.

As you can imagine, it was an inspirational talk!

Chair of iNT. Agencies advisory board


May 2022


METAVERSE AND WEB3 IS HERE

Watch the inspirational speech from our world conference in Copenhagen 2022.

Featured by Jakob Søderberg about WEB3


January 2022


Magazine, Markedsføring

Corona-scandal had a surprising branding effect for Djokovic

Uffe Just, CEO of the international agencies group iNT. Agencies, analyses the affect of corona-scandal Djokovic case had on his brand – the Tennis star Novak Djokovic stormed through on social media after his rejection to participate at Australia Open due to not being able to provide evidence of a corona vaccine.

GO TO ARTICLE



NEWS PR ARTICLE

In a world that is becoming smaller, 22 agencies worldwide in four continents join forces to launch iNT Agencies, a new global agency group that wants to help brands from all over the world grow their business beyond borders.

 

GO TO ARTICLE

Malaysia’s leading marketing communications industry portal


October 2021


DANISH PR ARTICLE IN THE MAGAZINE, MARKEDSFØRING

PRESS RELEASE

JUST BRANDING CREATE INTERNATIONAL AGENCY GROUP TO HELP BRANDS COMMUNICATE BEYOND BORDERS.

iNT AGENCIES IS THE NEW AGENCY GROUP THAT JOINS PARTNERS FROM DENMARK, GERMANY, SWEDEN, UK, NORWAY, FINLAND, SPAIN, , BRAZIL, TURKEY, FRANCE, GREECE, ITALY AND THE NETHERLANDS.

Copenhagen, Denmark 2021 – In a world that is becoming smaller, the Danish digital advertising agency JUST BRANDING iNT.  launched iNT. Agencies, a global agency group of 14 agencies worldwide in four continents, to help brands from all over the world grow their business beyond borders. With the goal to build bridges between people, cultures and borders with branding and communication, the Agency group is a group of international, full-service companies from digital advertising to PR, social media, sponsorships, events, visual design and SEO.

Uffe Just, CEO and co-leader of iNT. Agencies and CEO of JUST BRANDING iNT, explains “especially during this pandemic, it became more and more essential to help clients grow their business and expand their brands internationally through great creative advertising, communication, branding and strategy. Brands need a global perspective now more than ever, so with iNT. Agencies we want to give them a global platform where they can find resources from around the world to deliver successful responses to communication challenges.”

With a group of agencies from Canada, Finland, Portugal, Spain, Germany, Brazil, Morocco, Turkey and The Netherlands including Denmark and Poland, iNT. Agencies is an opportunity for partners to grow and pitch for international clients; and for brands, it gives them international perspective and crucial insights and research in markets where they already are or are considering entering.

The Group have several new agencies in line to join iNT. Agencies and expect to be 20 agencies at the end of the year.